....to McDonald's.
While there's nothing wrong with it, it just seems funny to me that McDonald's is a Top Sponsor of the Olympic games. They're paying $100M to the IOC to sponsor one summer and one winter game. "Big Mac....the Breakfast of Champions." I dunno.
What's next? The Buick Grand Prix of Monaco? The Poligrip/Depends Molokai Surfing Championship? Or to reverse things, the Red Bull Bingo Invitational?
Marketing gone terribly wrong. ;)
S