"Just how overpriced is movie food? To find out, we turned to the guy who wrote the book on the subject: Richard B. McKenzie, professor emeritus at the UC Irvine Merage School of Business and author of Why Popcorn Costs So Much at the Movies and Other Pricing Puzzles. Here are the markups for the biggest cinema staples:
Popcorn
- $8.15:The average cost* of a large bucket popcorn (with free refill)
- 90¢: The estimated cost of the raw goods needed to make it, per McKenzie’s research
That’s a markup of nearly 90
percent from kernel to consumption"
The Yahoo/ABC report also revealed:
Wha....?
Reminds me of the story of the two childhood friends who hadn't seen each other in 30 years. One went on to Texas Tech, the other to Texas A&M. (Chris: Feel free to substitute University of Texas here.) They met on the street by chance one day and the Aggie asked what kind of business the Red Raider was in.
The Tech alumni said he was in the import/export business. He said he bought decorative pillows in Asia for $2 each, then sold them wholesale in the US to Macy's for $5 each.
The Aggie said, "WOW! 3%....not bad! :)
Have a great weekend everyone!
S
The Yahoo/ABC report also revealed:
- $6.31: The average cost* of a large soda
- 40¢: The estimated cost of the raw syrup that goes into a 50.5 oz. large Coke.
Wha....?
~~~~~~~~~~~~~~~
Reminds me of the story of the two childhood friends who hadn't seen each other in 30 years. One went on to Texas Tech, the other to Texas A&M. (Chris: Feel free to substitute University of Texas here.) They met on the street by chance one day and the Aggie asked what kind of business the Red Raider was in.
The Tech alumni said he was in the import/export business. He said he bought decorative pillows in Asia for $2 each, then sold them wholesale in the US to Macy's for $5 each.
The Aggie said, "WOW! 3%....not bad! :)
Have a great weekend everyone!
S