Buy any new Park Place Custom Home (that would be ME!) between now and December 20th and if the world does in fact end on December 21st as the Mayan calendar predicts, we'll refund your money! That's right....a free house! Call now and ask for Scott.
This was actually a tongue-in-cheek ad by a Dallas area car dealer I saw on TV this morning. I think it's pretty cute, but I doubt there are too many dullards out there who took it seriously. There are ads, however, that seem to me to be equally ludicrous but must be super-successful or else they wouldn't pop up over and over.
How about the car dealer who promises "$3,000 trade-in for your old car, regardless of it's condition! Push it in, tow it in...we don't care." Ummm....$3,000 off what price? Obviously (to me) it would be the MSRP of the overpriced new car they're gonna sell you. And they're lined up around the block.
How about the air conditioning/heating contractor who promises if you'll buy an all-new super-efficient system from him it will save you up to 66% a month on your utility bills. Up to 66%? As in "some amount not to exceed" 66%? Ummm....5% doesn't exceed 66%. Operators are standing by.
And then there's the TV-only offer of a new super-slicer / super-mop / super-hair-remover (pick one) for only $19.99. "BUT WAIT, THERE'S MORE! Call right now and we'll DOUBLE the offer. Just pay separate shipping and handling." Ummm....how much is "shipping and handling"? (I'm guessing the same amount it costs to import another one from the little toothless, naked sidewalk vendor in Papua-New Guinea.) Have your credit card ready when you call.
It's true: There's a sucker born every minute. Cha-Ching! (But that offer about the free house is real :)
S
