Showing posts with label Carlo Ponzi. Show all posts
Showing posts with label Carlo Ponzi. Show all posts

Tuesday, August 21, 2012

Who invented advertising?

Whoever he was, he was an evil genius.  He has had more influence on the world that we live in today than Thomas Edison, Henry Ford, or even Carlo Ponzi.  I mean, any guy who could turn snakes into oil was either a genius or one smooooooooth talker.  

It was advertising that sold Ford Pinto's, women's "housecoats", and OxiClean.  (Hey....you think Billy Mays invented advertising?)  But not Twinkies.  They were a gift from God.  Advertising built the free market system, really.  They invented stuff we didn't need and via advertising made us think our life wouldn't be worth living without it.  

But wait....there's more!

I'm pretty sure an entire branch of advertising has been developed just to sell things specifically to my wife, and they've honed their pitch to a fine art.  I can't tell you how many exercise gizmos, kitchen implements, and hair care and beauty goops she's bought.  

Her latest must-have stuff:  Some kind of "nutritional shake".  This morning she asked me, "Will you be a doll and stop by Whole Foods on your way home and get me some Vega One?"  

"Uhh....What's Vega One?"

"Here....just walk in the door and give this $5-off coupon to anyone wearing an employee name tag and let them get it for you.  You'll never find it on your own."

"Holy Crap!  If it's $5 off, what's the regular price?"

*silence*

But of course I'll buy it for her, mainly because I've never seen a grown woman leap over a tall building in a single bound.  At least that's what the advertising pitch promised.

S