Save the Ta-Ta's

Our neighborhood was a beehive of activity this morning.  When I took Emma Belle out for her dootie call at 6:30 (on a Saturday morning....that just ain't right!) the organizers were setting things up for our annual Susan G. Komen Race for the Cure.  It's always held on the grounds of the Hewlett Packard campus (the old EDS campus) one block from our home.  This was the scene early this morning:

The Susan G. Komen organization was started by Nancy Brinker, sister of Ms. Komen and wife of legendary Dallas restaurateur Norman Brinker (Chili's, Maggiano's), it's goal to eradicate breast cancer, the disease that took her sister's life at only 36 years old.  It's still headquartered in Dallas, but is now marketed internationally.

And what a marketing job they do!  Not a day goes by that I don't see a pink ribbon, T-shirt, or hat somewhere.  As I recall even the National Football League came on board last year and had players wearing pink gloves and referees wearing pink hats.  (I still have nightmares about that one.)

That said, I think they have a lot more marketing opportunities left to tap.  For example, NASCAR.  Imagine a pink car, number 00.  And in India....mega-conglomerate Tata Group would be a natural partner.  Eggland Farms, the egg people, could sell eggs in pink cartons by the pair, 6 pair per carton.  Remember pink Hostess Snowballs?....they could be re-introduced to a whole new generation.  The possibilities are endless!

Seriously, it's a very worthwhile cause.  With a wife who's a breast cancer survivor and 3 daughters with a genetic background that makes them susceptible (their mother and great-aunt), I'm acutely aware of how important the need is to find a cure.  Please help any way you can.

Come race time I might take Emma Belle back to see the event.  She seems to draw a lot of attention.  *wink*

S