Marketing gone terribly wrong

I remember one cold winter day a few years ago I went looking for my gloves and couldn't find them.  Just buy some new ones....simple fix, right?  Au contraire.  I found that most department stores had already put away their gloves, in fact nearly all their winter stuff, and replaced them with bathing suits and other warm-weather items.  

That makes no sense to me.  Why would you want to buy something you couldn't wear for 5 or 6 months? I buy something now, I wear it now.  My spousal unit, of course, saw this as making perfect sense.  You buy winter long johns and down jackets in July, and bathing suits in January, she said.  Huh? She explained stores want to get the jump on their competitors so they begin showing their "pre-season" stuff earlier and earlier each year.  I'm thinking eventually they're going to get a full year ahead of themselves, meaning they'll have next winter's gloves on sale this winter.  I wish they'd hurry.  Then my world can be right again.

And stores/malls always seem to put up their Christmas decorations earlier and earlier, too.  They're showing us snow scenes and we're still mowing the yard!  Actually, this year they were up before Halloween.  Jeez!  Everyone except Nordstroms, that is.  Nordstroms has said they would not decorate their stores for Christmas until after Thanksgiving?  They say they want to celebrate one season at a time.  At last, some sanity.  Good for ya, Nordstroms!  

S